01
Briefs generated from live SERP data
The system pulls keyword clusters, ranking pages, and content gaps at brief time — not at planning time. Writers get a fresh brief within 60 seconds.
Products / AI showcase
Content & SEO
Content generation engine
Briefs, drafts, and product copy generated from your brand voice, keyword research, and performance analytics — reviewed by editors, not replaced by them.
- Client
- Publisher — 4 vertical sites
- Industry
- Digital media
- Duration
- 10 weeks
5×
publishing velocity
42%
organic traffic in 6 months
1.8×
editor throughput, same headcount
01 · Problem
Where the team was stuck.
- 01Editorial team of 6 could publish 40 articles a week — competitors were shipping 200+ with thinner teams.
- 02SEO briefs took 90 minutes each; by the time writers received them, the search intent had already shifted.
- 03Brand voice drifted whenever they used freelancers — every rollout took weeks to re-align.
02 · Approach
How we built it.
Stack
- OpenAI GPT-4o
- Ahrefs API
- custom brand voice model
- editorial CMS
02
Brand voice as a constraint
Fine-tuned voice model trained on 400 editor-approved articles. Every draft is scored against voice, reading level, and topical accuracy before it reaches a human.
03
Editors review, not rewrite
Editors approve, request changes, or reject with a tag. Rejection tags feed back into weekly fine-tuning — the system's average edit distance drops month over month.
03 · Outcomes
What changed.
The team ships 200+ pieces a week without expanding headcount. Editor satisfaction went up, not down — they spend their time on angle, structure, and expert quotes instead of first-draft carpentry.
- 5×publishing velocity
- 42%organic traffic in 6 months
- 1.8×editor throughput, same headcount
04 · Demo preview
From keyword to draft
Editor generating a brief and reviewing the draft in one pass.
Book a live demosession preview · illustrative
User
Brief me on "best noise-cancelling headphones for open offices" — 1,800 words, buying-guide format.
· Pulled: top 10 SERP · 14 people-also-ask · 3 content gaps vs competitors · brand voice: 'expert but approachable'
AI
Brief ready: 7-section outline, 4 must-cover objections (comfort, mic quality, battery, price), and 3 angle options — 'IT-team perspective', 'hybrid worker POV', or 'sound engineer teardown'. Which angle?
User
Sound engineer teardown. Draft it.
· Draft generated · voice score 94/100 · reading level Gr. 9 · 6 sources cited · 2 flagged claims for editor verification.
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